HerbaFabrica.com

www.herbafabrica.com

Visual Identity, Branding, Logo, UX & UI of the Website, A5 Product Portfolio, Photograpy Art-Direction, Design-Thinking

I helped the urban farm HerbaFabrica to build their brand and find a visual language for selling and informing about their product - hydroponically grown micro-herbs, together with the idea of modernizing agriculture in a smart and sustainable way.

After market research and moodboarding, finding design principles and benchmarking approaches (mostly based on design thinking methods) we found a simple and minimal visual language and brand identity strategy.

The logo can be either used as a stamp or a sticker to mark the herb type and date, but it can also proudly stand alone and represent the brand in a mature but still playful way.

The website and the A5 Product Portfolio are the main channels through which the products are finding their way to the client. We tried to achieve a balance of explaining and promoting the product to the customers. The design helps the products to stand out, with clean typography and authentic photographs. The visual language and the brand identity do not disturb the product, but bring a certain level of authethicity, still modernity. 

 

 

 

 

HerbaFabrica.com

Visual Identity, Branding, Logo, UX & UI of the Website, A5 Product Portfolio, Photograpy Art-Direction, Design-Thinking

I helped the urban farm HerbaFabrica to build their brand and find a visual language for selling and informing about their product - hydroponically grown micro-herbs, together with the idea of modernizing agriculture in a smart and sustainable way.

After market research and moodboarding, finding design principles and benchmarking approaches (mostly based on design thinking methods) we found a simple and minimal visual language and brand identity strategy.

The logo can be either used as a stamp or a sticker to mark the herb type and date, but it can also proudly stand alone and represent the brand in a mature but still playful way.

The website and the A5 Product Portfolio are the main channels through which the products are finding their way to the client. We tried to achieve a balance of explaining and promoting the product to the customers. The design helps the products to stand out, with clean typography and authentic photographs. The visual language and the brand identity do not disturb the product, but bring a certain level of authethicity, still modernity. 

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Booklet Mockup BYLINKY
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